“Our successful launch is the culmination of months of hard work across both teams, and we could not be more excited to roll out ESPN BET in partnership with ESPN,” Jay Snowden, CEO & president, Penn Entertainment, said in a statement. Jay Snowden (Photo Courtesy Penn Entertainment Inc.) announced its agreement with ESPN Inc., securing the rights to the ESPN BET trademark for online sports betting in the U.S. The “go live” comes three months after Wyomissing-based Penn Entertainment Inc. announced Wednesday that ESPN BET has been successfully launched in the 17 states where the company offers online sports betting.